“Make pages primarily for users, not for search engines.” This call from Google to think about customers first contributed to how we designed Guided Content Framework, our proprietary approach to internal information architecture.
What is Guided Content Framework?
Guided Content Framework is evolved from the internal content framework we use for all of our customer sites. Guided Content Framework enforces this structure, ensuring that various pieces of content and microcontent are organized into high-level categories.
Ultimately, this framework is designed to protect site structure and ensure that knowledge management and navigation are easier for both internal and external end-users. As we’ve seen with our existing customers, maintaining this framework can contribute to improved customer loyalty by:
Benefits of Guided Content Framework
When customers properly organize their content into Guided Content Framework, their site navigation, search, technical SEO, and related articles can all be generated automatically, which reduces the effort required to get a site created and launched. This delivers a number of benefits to both internal and external users, including:
- Logical navigation pattern – Deliver simple and prominent top navigation, as well as intuitive in-page navigation, that leads users to the right answers with clear, obvious logic.
- Simplified content management – Eliminate the need for excessive manual work to create, maintain, and move self-service knowledge content. An enforced content framework ensures that you won’t break links or disrupt site hierarchies when moving content, giving you a better understanding of your site as a whole.
- Better search visibility – This framework connects content in a cohesive way that is easy for search engines like Google to understand. Thanks to semantic HTML, the framework automatically communicates your technical SEO to search engines.
- Improved user experience – An easy-to-follow content structure gives your customers and employees faster access to knowledge, meaning they can find information where and when they look for it—site search, click navigation, or using third-party search engines.
How does Guided Content Framework work?
There are five levels of the Guided Content Framework that can be arranged in a couple of different ways. Here is what a standard site structure might look like:
Each of these levels is a building block that comprises the overall information hierarchy. As you continue to build, expand, and improve your content hierarchy, MindTouch intuitively and automatically connects and links pages to enhance the end-user experience.
To learn more about, read the Content Framework Guide.
How MindTouch content structure has evolved
Essentially, Guided Content Framework is a protected, perpetually enforced version of the MindTouch content structure that has been available to customers all along. This more strictly enforced framework helps guarantee better site stability, SEO, and overall continuity of the user experience. It also makes sure that the system will intuitively connect and link related pages as you continue to add content to the knowledge base.
See better information architecture in action
Implementing a content framework of any kind is no small undertaking. But doing so can make life easier for both internal and external users. You have authoritative, relevant knowledge content–a Guided Content Framework helps deliver this content to end-users in a way that is built to scale with the pace of your company’s growth. Request a demo.